Organizations everywhere are grappling with the consequences of the novel coronavirus (COVID-19): cancelled conferences, quarantined campuses, shuttered offices. Video will be an essential tool as corporations, universities, government offices, and other organizations try to keep things (as close to) business as usual during these unusual times.

Pivoting to remote operations – quickly

If your company has a video infrastructure already, shifting to remote operations probably won’t be too much of a hassle. If you don’t, you may find yourself scrambling to cobble together something serviceable.

With no time to deploy an enterprise video platform, the fastest option is to use a public video platform like YouTube and Facebook:

How to stream on Facebook

How to stream on Facebook

Facebook is the world’s biggest social network and a pretty capable live streaming platform to boot. Learn how to stream on Facebook through a web browser, mobile device, streaming software, or hardware encoder.

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How to live stream on YouTube

Not sure how to live stream on YouTube? We show you how to start a YouTube live stream through a web browser, mobile device, streaming software, or hardware encoder.

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Both YouTube and Facebook offer privacy settings you can use to restrict viewership. However, sensitive communications are best kept to a private platform. All you need to stream to either platform is a computer, an Internet connection, and a webcam – built into a laptop or computer monitor, or, for slightly better quality, an external webcam.

For more information on how to live stream, see our detailed beginner’s guide:

Turning a live event into a virtual one

Live event production companies often stream out to video platforms during conferences and other events. In light of the current pandemic, you can forgo a live audience entirely and make your events fully virtual:

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How to live stream an event

Live streaming events is precarious whether you are broadcasting a concert, a church sermon, or a conference. Check out our tips to nail your next stream!

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Keeping class in session

If your school doesn’t have video infrastructure in place, you can shift to virtual classrooms quickly using a free platform like YouTube, enabling privacy settings for the live streams and on-demand content on your channel.

Optimizing video production for your school

In the short term or further down the line, you can improve your school’s video capabilities by deploying a professional video platform such as Panopto or Kaltura and/or by setting up video production space for faculty to produce and publish high-quality video content:

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6 best video platforms for education

Schools are producing more video content than ever before. Check out our overview of the top six video platforms for education to help find the perfect solution for your school.

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Pearl-2 and Pearl Mini hardware encoders feature comprehensive integration with Kaltura and Panopto. This simplifies video production setup for schools, letting users record or stream from non-USB video sources (e.g., HDMI, SDI) and capture audio from professional-grade microphones (i.e., XLR, TRS). Users can even authenticate to Panopto or Kaltura through Pearl’s built-in touch screen to automatically upload unscheduled event recordings to their folders.

Panopto vs Kaltura

Panopto vs Kaltura

See how Panopto and Kaltura stack up as we compare their extensive video CMS features for education and business.

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Fostering internal communication

If your organization doesn’t already use video conferencing software to enable communication between, you have plenty of options to choose from. Many video conferencing solutions charge a fee though some offer free plans, including Microsoft Teams and Zoom.

Company town hall meetings

Many companies live stream their town hall (or “all-hands”) meetings to include remote workforces and distributed offices. You can still organize and run a company town hall meeting during a quarantine, but rather than bring employees together in one room, you can make the meeting fully virtual:

Video training

You can build a dedicated video production space on premises or offsite to make it easier to create high-quality training videos for new and existing employees alike. Setups range from pop-up to elaborate:

Enabling customer outreach

In place of face-to-face meetings, your salespeople can meet with or engage customers over video. With the right tools, video can help your sellers more quickly get up to speed and engage buyers at every stage of the sales cycle:

Webinars are a tried-and-true method of customer outreach – and, by their nature, feature a fully virtual audience:

Projecting a professional image

Interested in a more sophisticated video setup? Consider adding a capture card or a hardware encoder to the mix. An HD or 4K frame grabber makes it possible to connect HDMI cameras to standard computer hardware. Software will recognize any device connected to one of these cards as if it were a plug-and-play webcam.

Epiphan Pearl systems can live stream to a broad range of content delivery networks – including YouTube and Facebook – and offer a number of tools to produce high-quality live streams and on-demand video content. Pearl’s custom layouts tool is well suited to content that features a slide deck, such as university lectures and conference presentations.